Copywriting SEO

SEO copywriting is a writing service consisting in positioning a website using optimized content that complies with the search engine guidelines.

Almost every text published on the Internet is indexed by Google robots. However, in order for it to gain visibility, it must meet a number of the so-called ranking factors such as:

The occurence of keywords and key phrases

Keywords and key phrases are queries that user enter into the search engine. The text for SEO must contain them in order to perform its task effectively.

In this aspect, it is important to maintain the appropriate intensity of phrases. They should not occur too often, so as not to give the impression of ranking manipulation, or too rarely to ensure optimal SEO potential. In practice, the copywriter places phrases naturally, every 50-200 words.

It is worth noting that keywords should be implemented in particularly important places and parts of the text, such as the title, H2 headings or introduction.

Clear structure

Effective SEO texts have clear structure, thanks to which the reader will find and assimilate the necessary information easily. For this, the information must be arranged according to its value, which is the purpose of the hierarchy of headings.

At the same time, formatting (including bullet points, paragraphs, bold, etc.) highlights important passages and makes it easier to read, increasing the attractiveness of the text.

Substantive value

The quality of information is of paramount importance in the context of positioning. Reliable SEO copywriting will gain better visibility than average content packed with keywords and key phrases.

Therefore, each article is preceded by analysis, so as to develop specialized content. Such a dose of knowledge does not only improve positioning, but also build image and perception of the brand by recipients.

Content is important. However, it is not the only factor responsible for success in the search engine. Positioning is also influenced by:

• thematic authority of the site
• domain age
• graphic design
• page load speed
• number of links
• SSL certificate

Some factors have not even been discovered, while the exact operation of the algorithms is a mystery. Nevertheless, we can see that the results are influenced not only by the text itself, but also by its place of publication, which determines the comfort and safety of the recipients.

Professional content is necessary to rank high on Google and gain business benefits. Nowadays, SEO copywriting is the basis of internet marketing – it generates many stable, complementary results, such as brand recognition. It also generates website traffic and higher sales.

You will find prices of our services in pricing.

As you can see, the price depends on the type of content. The rate for presell pages is lower than for expert articles – less work needs to be put into them.