Keyword research tool for a copywriter

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Marketing effects are only partially determined by the quality of the texts. The second extremely important component is presence of the market niche, which you can fill with your services and products (especially if this specific gap had not been filled by the competitors). For this purpose, keyword research tool turns out to be useful, which will indicate the most lucrative topics.

Keyword research tool – what is it?

Every copywriter faces two problems: lack of inspiration and little visibility of the created content. For this reason, writer need to find a solution that generates the basis (key phrase) with low competitiveness (based on data). Hero mentioned in the title of our article is coming to the rescue!

Keyword research tool is an instrument that aggregates data, inform us about its popularity and potential of phrases with related variants.


When you enter a word „copywriting” in the search engine (as of May 2022 – USA), you receive plenty of information, which includes:

  • Views: 40 500 queries per month
  • Phrase competitiveness: 66/100 based on the average TOP 10 links
  • Expected traffic for TOP1: 8 5000
  • Related phrases: copywriting seo, copywriter, seo texts, etc.

After searching for a single key phrases, the copywriter has enough information to choose the topic from – the one with the greatest potential. Thus, it will let writer save time and effort, as will as a chance of achieving the desired results will increase.

The meaning of the keyword research tool in copywriting

Every professions evolves, increasing its requirements for people who want to keep their position in the labor market. It is no different with copywriting, which is no longer only writing texts on request.

Clients expect that the ordered content will increase their sales. Therefore, planned activities and comprehensive services which include taking care of client’s content are necessary.

The keyword research tool enlarges the copywriter’s repertoire, enabling the selection of more precise writing activities.

It is also worth noting that the benefits of such solution may be seen by the contractor. Copywriting tools offer help in acquiring customers and negotiating a higher rate for 1000 characters with spaces.

Keyword research tool for copywriters

Currently, there are several websites that aggregate the data and share it, thus enabling the right selection of the keywords.

Google Keyword Planner

Let’s start with a free and quite popular tool that can not be avoided – Google Keyword Planner.

It allows you to quickly find phrases with the highest potential, as well as display related keywords. Unfortunately, the lack of costs has its hidden price – the data is intended primarily for Google Ads advertisers, not copywriters. For this reason, there is no background information on the competitiveness or link profile of the competition; instead, we receive the anticipated CPC (cost per click), which is not quite interesting in terms of the fight for organic traffic.

Keyword Tool

Another tool, which may not come up with an original name, but still generates data strictly for SEO professionals and copywriters is Keyword Tool. This tool advertises itself as a GKP replacement for people looking to increase the visibility of the website in the search engine.

Indeed, after entering the keyword in the search engine, we immediately receive a set of long tail phrases, which is a valuable inspiration for every writer. Additionally, there are also a trend analysis and competitive assessment. Unfortunately, the low price is not one of the advantages of this program – tool’s basic offer costs $69 per month in case of annual description, which can be a considerable investment for every novice copywriter.


This one is basically part of the Mangools toolkit. This provide us a possibility of integration with other solutions that are offered, i.e. comprehensive analysis of SERPs, link profile or tracking occupied positions over time. In addition, the design is delightful to our eyes, and the price is adequate even for amateur copywriters.

The cheapest offer comes for $29.90 per month with an annual subscription, though KWFinder gives you access to a limited amount of analytical data for free. It is difficult to find disadvantages of such solution, especially if we take dynamic development and constant implementation of new functionalities into account.

However, you need to keep in mind that keyword research tool may not be appropriate choice for everyone. If you are just starting your copywriting journey and you do not know if this profession is for you, then annual subscriptions (those are often in the offer) may expose you to unnecessary expenses. This choice, as every investment, requires recalculation of both benefits and looses.

On the other hand, if you want to improve your writing skills in the times of e-marketing, the keyword research tool is certainly one of the first things to pay attention to.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.


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