SEO copywriting – how does cooperation with positioner looks like?

SEO copywriting in practice

Positioning in the use of content can be divided into two stages: initial activities and regular publication of the content.

Initial activities

At the beginning, a SEO specialist or web developer usually determines what type of SEO content is needed.

For this purpose, web developer temporarily inserts the famous “Lorem ipsum” or other fillers. After some time professional places the texts sent by the copywriter. The second option include copywriter carrying out the strategy and content, followed by pasting them onto the CMS platform.

In practice, the initial stage depends only on the arrangements, so communication is crucial to efficiently execute the orders given. Operating methods depends on whether the copywriter makes use of copywriting tools, e.g. to choose and select keywords and content guidelines. The second variable is the knowledge of the CMS, mostly because it depends on whether the copywriter will send the texts in the file or add them directly to the website.

In this case, specific amount of the content for your website is only one of they key factors. The site itself is equally important as structure, loading speed, etc.

Regular publication of the content

Whenever the client decides to expand sub pages or run a blog, the copywriter’s duty is to continue creating positioning content. Usually, at a later stage, SEO copywriting is limited to inserting articles and continuous development of the website.

Here, the method of cooperation depends on the size and nature of the company, as well as on the copywriter’s skills. An experienced writer is able to conduct effective on-site positioning (by adding headers or internal linking), although in larger companies there are positioners who manage the SEO strategy. In such situations, mutual communication is based on sending guidelines regarding the need for specific texts and key phrases. The copywriter completes the task and then sends the content back for publication.

SEO copywriter or positioner?

It is easy to come up with conclusion that there is no answer to that question. Both professions have responsibilities that cannot be compared.

The copywriter creates substantive content that is displayed in the search engine. The positioner, in turn, acquires links that strengthen the potential of the website, enabling it to gain higher positions. Their activities are certainly synergistic and even necessary in the case of larger companies.