SEO copywriting – how does cooperation with positioner looks like?

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Nowadays, creation of the positioning content is every copywriter duty. Mutual communication with the positioner is extremely important to achieve the intended results. In the following article, we will present what SEO copywriting looks like in practice.

SEO copywriting in practice

Positioning in the use of content can be divided into two stages: initial activities and regular publication of the content.

Initial activities

At the beginning, a SEO specialist or web developer usually determines what type of SEO content is needed.

For this purpose, web developer temporarily inserts the famous “Lorem ipsum” or other fillers. After some time professional places the texts sent by the copywriter. The second option include copywriter carrying out the strategy and content, followed by pasting them onto the CMS platform.

In practice, the initial stage depends only on the arrangements, so communication is crucial to efficiently execute the orders given. Operating methods depends on whether the copywriter makes use of copywriting tools, e.g. to choose and select keywords and content guidelines. The second variable is the knowledge of the CMS, mostly because it depends on whether the copywriter will send the texts in the file or add them directly to the website.

Initial activities are aimed at building a structure for SEO in order to maximize the positioning potential.

In this case, specific amount of the content for your website is only one of they key factors. The site itself is equally important as structure, loading speed, etc.

Regular publication of the content

Whenever the client decides to expand sub pages or run a blog, the copywriter’s duty is to continue creating positioning content. Usually, at a later stage, SEO copywriting is limited to inserting articles and continuous development of the website.

Here, the method of cooperation depends on the size and nature of the company, as well as on the copywriter’s skills. An experienced writer is able to conduct effective on-site positioning (by adding headers or internal linking), although in larger companies there are positioners who manage the SEO strategy. In such situations, mutual communication is based on sending guidelines regarding the need for specific texts and key phrases. The copywriter completes the task and then sends the content back for publication.

SEO copywriter or positioner?

It is easy to come up with conclusion that there is no answer to that question. Both professions have responsibilities that cannot be compared.

The copywriter creates substantive content that is displayed in the search engine. The positioner, in turn, acquires links that strengthen the potential of the website, enabling it to gain higher positions. Their activities are certainly synergistic and even necessary in the case of larger companies.


  1. In practice, SEO copywriting consist in communicating with SEO specialist or independent actions. It depends on the arrangements made with the company.
  2. There are no golden rules here, mostly because cooperation is always dynamic and strictly individual.
  3. Undoubtedly, copywriting is a profession that allows you to gain valuable content, which is the main tool in the fight for positioning.

Do you want to order texts for SEO? Contact us! We are a team of copywriters who create content adapted to search engines – with this, we will effectively strengthen your position on the web.

Copywriting SEO

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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