Content marketing and SEO – perfect combination!

SEO and content marketing – how to they work?

The visibility of the company in the search engines is the basis. Thanks to it, you will win your customers’ hearts. No wonder that entrepreneurs take all measures to be the top of the top.

On the other hand, Google pays special attention to it and display useful content to users only when it meets their needs to the maximum extent possible. In other words, the search engine is the place that shows the most adequate answers to the query. Content marketing strategy fits perfectly with this idea, as it involves the publication of substantive and comprehensive articles that are displayed to interested users. Such action significantly improves SEO and increase organic traffic on the website.

Does content marketing always improve SEO?

Unfortunately, marketing is not that easy. It may be also hard to follow the above strategy, as it does not always increase profits. The final results are influenced by many factors that go beyond specialized articles. The most important are:

• Off-site positioning – SEO activities beyond the content, consisting in acquiring links to make the website credible in the eyes of search engines. Even the best texts will not beat the competition if the website does not earn any credit from algorithms.
• Domain age – new websites will not get the dizzying traffic – we are dealing with indexation and trust that is earned over time again. Competition is usually well-established on the market, so patience and valuable articles that are regularly posted are necessary.
• Website structure – small „business cards” that do not show optimal SEO potential. Site expansion is necessary in order to post more content, and thus achieve satisfactory results.

SEO and content marketing results

While the path to success is long and often laborious, the benefits are well worth the trouble. Well-thought-out and properly conducted SEO content marketing brings the following results:

• Stable influx of interested customers – visibility in the search engines in relation to thematic key phrases brings valuable contractors. Moreover, the position gained is usually quite stable and constant. Free organic traffic sounds appealing.
• Increased sales – the more people read the offer, the greater the chance of finalizing the transaction.
• Advertising costs reduction – visibility in the search engine is for free (excluding Google Ads), so gaining customers practically cost you nothing. Of course, apart from the effort and work put into content creation.
• Image of an expert – by creating comprehensive articles, we are constantly building the good name of the brand. This, in turn, may translate into inquires despite higher prices of the services or products offered.