Content outsourcing or full-time copywriter? Which one to choose?

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Along with the rising power of content marketing, more and more companies are in need of professional content. However, the question of what form of cooperation will be the most beneficial arises. It is better to hire a copywriter or is it worthwhile to outsource content? We will answer this question in the following article.

Content outsourcing

Content outsourcing is the usage of texts provided by the copywriter „from outside”. This copywriter creates texts that company has ordered.

In this case, the most common form of settlement is a VAT invoice, issued for a specific order or on a monthly basis.

The advantage of such cooperation is the close adjustment of the rate to the company’s needs. In one word – you only pay for what you require. This is a great solution for smaller companies where two articles a week require a small financial outlay. When employing a copywriter permanently, you must take into account that the remuneration for the work performed will be much higher.

Thus, content outsourcing allows you to regulate your budget smoothly. Will you spend 500 USD on the articles? If yes, then talk to the online copywriter you choose and ask how much content will you get in return for that amount. Are your company having a hard time and you need to cut expenses drastically? No problem, give up om copywriting services for a few weeks.

For obvious reasons, in the case of a full-time copywriter, the matter is not that simple. You have to pay salary for each month, regardless of whether you have temporary financial problems or you are not in need for the content.

Full-time copywriter

When looking at larger companies, the matter changes drastically. A permanent copywriter is the best solution, especially if we want copywriter to create large amounts of the content – converted – for small amounts of money. Whenever your company needs extensive content for marketing purposes for a long time, hiring a full-time copywriter is the best solution to that problem.

In addition, when looking beyond the financial perspective, the presence of a person “in the office” always comes with additional benefits.

A full-time copywriter knows exactly what kind of content does company need and carry out new order efficiently. Full-time copywriter also develops a specific and lasting style of writing at the company.

What is more, it is an integral part of marketing communication which make it easier for the team to put planned sales strategies into practice. Constant contact, and hence the quick corrections implementation, is another advantage of this form of cooperation.


  1. Content outsourcing is a solution of the greatest autonomy, mostly because it is easy to match orders and expenses to the current needs of the company. For this reason, it is a good choice for smaller businesses, as their development requires dynamic actions and business decisions.
  2. In turn, full-time copywriter allows our marketing department to work efficiently. The implementation of the extensive content require small amounts of money. It is certainly a better solution for established, larger enterprises.
  3. It is worth noting that these are just rules with many exceptions. Content outsourcing also allows you to create numerous texts, while full-time copywriter does not always come along with good interpersonal communication and low costs.
  4. At the end, the best choice of copywriter should be based on the individual arrangements and practical cooperation.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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