Writing articles for newspapers – how to do it effectively
Writing articles for newspapers is becoming less and less common due to the development of e-marketing. However, this does not mean that it has lost its effectiveness. Therefore, in the following article, we will look at proven techniques for creating effective press content.
Articles for newspapers – is it worth it?
In recent years, marketing texts posted on the Internet have taken the lead. There are solid reasons for this – an increase in positioning, and consequently, more traffic on the website, enabling the presentation of the offer to recipients.
On the other hand, it draws competition away from press materials, which still have business potential. Newspapers are a good place to quickly reach numerous, unspecified readers, which is especially important in B2C industries. What’s more, sponsored articles are an effective way to build product awareness and even generate sales directly.
However, you need to know how to do it correctly, so here are some tips.
Writing articles for newspapers – ready-made tips
In order for the text to fulfill its task, it must meet several conditions, which include:
Nativeness
The most effective newspaper articles are those that do not focus on promoting the product at all.
Instead, they objectively describe the issue, present the problem, and only at the end propose a solution. This way of advertising the offer is extremely effective because:
- the beginning of the text arouses the recipient’s interest;
- the middle creates an engaging story;
- the tip informs about the product.
In other words, users are more likely to read the article, remember it more easily, and finally treat the offer as a reliable proposition. Content marketing and native advertising is the right combination, so it’s not worth wasting the chance on overly intrusive promotion methods.
The language of benefits
In the aforementioned segment of promotion, which should be preceded by an interesting story, it is necessary to ensure the appropriate message. There are several ways to inform about the product, and the most effective of them is the language of benefits.
It consists in concisely informing the reader about the benefits of the purchase. Other issues (owned equipment, experience, awards) recede into the background – the most important message relates to what the client can gain.
In other words, the practical benefits that come from taking advantage of the offer are in the first place, and all information about the company complements them.
Potential car wash customers are not particularly interested in whether you have 3 years of experience, passion and a new XL turbo vacuum cleaner. Their goal is simply a clean, fragrant car. Therefore, if your equipment allows for faster cleaning, first of all inform about the instant visit (that is, from the customer’s point of view – shorter time spent in the waiting room).
Call to Action
If a coherent story has already been created and the promotion segment has been seamlessly integrated, include a short information on how to take advantage of the offer. For this reason, a CTA (call to action) is the culmination of writing articles for newspapers.
What is this all about? When the client reads the entire text, he should receive specific guidelines on what to take next steps – it may be sending an e-mail or contacting the phone number provided. Must know it’s quick and easy!
Summary
- Describing a given problem, suggesting a ready-made solution and calling the recipient to action – these are inseparable elements of writing effective texts for newspapers.
- In this way, the sales clamp is closed, in which we convince the customer from the beginning to the end to take advantage of the offer, although only a small part of it indicates the actual promotion.
- Writing articles for newspapers still has high business potential, but to make it a reality, you need to prepare the right content.
- It should not be intrusive, on the contrary – it should objectively define a given issue, and only at the end indicate the promoted product, which is a response to the reader’s needs. The whole thing should be crowned with a CTA, i.e. concise information on how to take advantage of the offer.
- Following the above guidelines when writing articles for newspapers can significantly increase your marketing effects.
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