The 7C method in communication. What is it and what can it be useful for?

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Communication is something we use every day. We communicate verbally and in writing to each other. In the last 30 years, the exchange of information has significantly moved to the virtual network. Every year we send each other more and more e-mails. How to properly forward correspondence to others? The 7C method of communication is very helpful in this. What is that? Be sure to check out this article!

What is the 7C method in communication?

The 7C method is the principle of formulating e-mail messages in such a way that they are as understandable as possible for the recipient.

It is a useful tool for everyone. After all, nowadays the vast majority of people use e-mail. According to the data collected by the portal, an average Internet user receives and sends 2524 messages per year. So, regardless of whether we are students or corporate employees, sooner or later each of us will have to write a virtual letter. So it’s important to learn to do it right.

Method 7C – the key to proper correspondence

Where does the name of the method come from? It consists of 7 rules that start with the letter “c”. They are therefore:

  • clear – brightness;
  • concise – brevity;
  • concrete – concreteness;
  • correct – correctness
  • coherent – consistency;
  • complete – completeness;
  • courteous – courtesy.

Clear – brightness

The first rule of the 7C method in communication tells us that the message must be kept clear.

Remember that it should be as simple as possible. It’s not worth writing down and using complex language. Hyphens, bullet points, etc. can help.

Concise – brevity

For the reader of your potential message, there is nothing worse than a wall of text. Such a form always deters from reading. Instead, try to describe your thoughts in a concise and clear way. Avoid using complex sentences as much as possible.

Concrete – concreteness

This is inseparable from the two previous points. Speak clearly, simply and to the point. This is especially important in professional correspondence. Time is money. No one likes wasting it on catching key information in your message. Make them visible right away. Write only about what is really important to the case.

Correct – correctness

As they see us, so they write us. If you “arrange” a meeting in correspondence with your superior, it will probably not reflect well on you. In the era of universal access to the Internet and constantly developing text editors, taking care of the linguistic correctness of messages is not difficult. Believe us – it’s really worth paying a lot of attention to it. Online tools, such as, can be helpful.

Coherent – consistency

What do we mean by “consistency”? That your message should form a whole, both in terms of content, tone and vocabulary used in it. If you are writing a formal letter to someone and begin it with the words “Dear Mrs/Sir”, it is inappropriate to use smiley emoticons in it, which could be perceived as an attempt to familiarize yourself with the recipient. Similarly, if you’re writing a letter to a friend, don’t keep it too formal and stiff. Everything has to be consistent.

Complete – completeness

Try to include all the necessary information in one message, if possible. This will allow you to avoid understatements and further correspondence. Explaining everything at once saves a lot of time – both for you and the reader of your e-mails.

Courteous – courtesy

Regardless of whether you are writing an e-mail in connection with recruitment for a new job or exchanging casual letters with friends, it is always worth, and even should be, polite and cultured. Remember to start the message with a greeting and end it with an appropriate farewell formula. Don’t use capital letters and don’t use exclamation marks. On the Internet, this is considered to be raising your voice.

Benefits of using the 7C method in copywriting

There is no denying that using the 7C method can be extremely useful in copywriting. After all, if you deal with this profession on a daily basis, you certainly exchange a huge number of e-mail messages. Properly composed e-mails can affect how your message will be received by customers. This, in turn, may translate into more of them.

The 7C Method in Email Marketing

The same is true for email marketing. In this situation, it should be remembered that virtual correspondence is the primary source of acquiring customers. A clear, lucid and carefully written message can work wonders. In turn, even the best, most profitable offer can lose when confronted with a sloppy, carelessly written letter, which is full of errors.


  • The 7C method is the principle of formulating e-mails in a way that is as transparent as possible to the recipient.
  • The 7Cs are: clarity, brevity, specificity, correctness, consistency, completeness, and courtesy.
  • The 7C method can be successfully used in copywriting and e-mail marketing, but also in everyday life.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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