Personalized copywriting or readymade texts? Which one to choose?

Table of content

Entrepreneurs who want to increase the amount of content on their website often face a serious dilemma. Ready-made texts are tempting with their price, but a voice of conscience advices you to contact or hire a copywriter. What to choose? In this article, we will discuss what are the benefits of personalized copywriting and face this solution with the packets of the readymade thematic texts.

Personalized copywriting – benefits

Use of copywriting services is becoming more and more popular nowadays.

This is due to the growing potential of content marketing, which brings significant business benefits. Along with it, a lot of writers that offer an individual approach to each client have entered the labor market.

Should we be happy about it? Of course – the market is currently saturated with opportunities and every entrepreneur will find the best copywriter for the company.

Benefits from the personalized copywriting are:

  • Matching the content to the company’s needs – one of the copywriter’s primary task is to analyze the competition in order to match key phrases to future entries. Thanks to this, the client can be sure that the texts have a real chance of a high position in the search engines and their ranking. In case of readymade packets, we supply the website with the content, however, the mismatch of keywords makes it difficult to gain significant visibility.
  • High quality – if the company cares about professional content, it will certainly receive it. The copywriter helps to develop specialized texts from the specific branch of industry, thus building the brand image and positioning. The quality of the finished texts is not so certain, so they may come out to be simply ineffective.
  • Ability to respond to the changes – cooperation with a copywriter is based on business relations, which is why order implementation brings additional opportunities. If there is a new issue arising in the company and it is worth describing efficiently, the copywriter will create an article before the competitors do so. In the event that any information is out-of-date, the author of the text will quickly implement corrections and changes. Such cooperation opens up possibilities that cannot be obtained with readymade texts.

Readymade texts – benefits

If personalized copywriting were so profitable, the packets of texts would not be successful. However, there are still customers willing to invest in a range of complete, thematic content.

Why is this happening? The answer is price, of course. The copywriter charges and require adequate remuneration for writing ordered texts, which may make cost unacceptable to some companies. Whether investment potential is limited, readymade text packets deliver content from the specific branch of industry for a low fee for 1000 characters with spaces.

Personalized copywriting or packets of the readymade texts?

The optimal solution depends on many factors, however, we recommend the first solution due to the simple rule:

One good text bring more benefits than ten neuter ones.

Of course, readymade texts can also be of the highest quality. However, we are talking here about statistics. Personalized copywriting tailored to the company’s needs is certainly the best solution and the only one that generate profits using professional content.

Business cooperation with a copywriter guarantees that the texts will be unique and prepared in accordance with the placed order. The possibility of proofreading and quick reaction to changes coming up are other advantages of such a choice.


  • Personalized copywriting offers high-quality content for any company. Reliable texts, closely related to the company’s services, brings valuable website traffic, and thus, potential customers.
  • On the other hand, readymade texts provide thematic content at a lower price. They can efficiently fill blog gaps and resources. This is the option chosen most often by a companies with a limited budget.
  • Although the best decision depends on the situation of each company, we are inclined towards quality. This is ensured by an individual cooperation with a copywriter.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

Leave a Reply

Your email address will not be published. Required fields are marked *


Recent articles

04.07.2024 Copywriting
31.05.2024 Pozycjonowanie
22.09.2023 News
08.09.2023 Content Marketing
07.09.2023 Copywriting
06.09.2023 Copywriting
05.09.2023 Copywriting
04.09.2023 Content Marketing Positioning
03.09.2023 Content Marketing

Professional business content

Order texts

Build a career with Content Writer