What is content intelligence?

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Content is definitely one of the most important elements when it comes to promoting your business – regardless of whether you want to promote your website, online store or portal. Only valuable, properly prepared texts have a chance to interest the reader and make him act. Can content intelligence help you create better content? What is this approach?

What is content intelligence?

Content intelligence is an approach in content marketing that relies on the use of artificial intelligence to search for and transform data into useful information.

This allows you to create an effective marketing strategy for your company. In other words, content intelligence is managing content based on recommendations provided by artificial intelligence. This way, you will be able to quickly and relatively easily plan valuable content that will bring tangible benefits to your company.

Furthermore, you will save time spent on tedious data analysis and undoubtedly achieve better results in your work. In this case, you are not relying on intuition and gut feelings but have solid facts. By utilizing content intelligence in your work, you will be able to make better, more strategic decisions.

What is content intelligence about?

Content intelligence generates and processes data sets, then helps to draw the right conclusions that will make content marketing activities effective.

This is a great way to get to know the needs of potential customers and the market itself. What activities make up content intelligence? It is worth focusing on issues such as:

  • personalization of recipients,
  • audit,
  • website optimization,
  • social media analysis,
  • channel optimization strategies,
  • competition analysis.

Interestingly, through competition analysis you will be able to determine what text and keywords should appear on your website so that you can enjoy a high position in the Google search engine and generate more website traffic. This is a way to better understand your potential customer. Then you will be able to meet their needs and expectations, which will undoubtedly translate into greater loyalty and trust in your brand, and of course, into profits.

Content intelligence is not a specific data analysis program, but a process by which you can improve your sales and your online visibility.

Content intelligence in copywriting

How can you use content intelligence in the work of a copywriter? In order for the content you write to be more valuable and interesting, it’s worth focusing primarily on the audience. Firstly, you need to gather information about the type of content that internet users prefer after entering a specific query. Secondly, consider whether you have such articles on your website. If you do, it’s enough to optimize them for the given topic.

By combining artificial intelligence with content marketing, you can achieve very good results with less effort. By leveraging the benefits of modern technology, you will save a lot of time that you used to spend on data analysis.

Al vs CI

Artificial intelligence has a much wider application, besides, in this case, the goal is full automation.

In content intelligence, the situation is completely different, because the human factor is the most important. Support in the form of artificial intelligence, which does some of the work for us, does not have to limit, quite the opposite. In this case, you can focus on the creative part of writing texts, instead of analyzing hundreds of data. When using CI, your content will be more profiled, tailored to the recipient, which will certainly contribute to achieving better sales results.


  • Content intelligence is an approach that is based on the use of artificial intelligence to search for and transform data into useful information;
  • Content intelligence allows you to better profile content to the target group. This approach will also be a great support in the work of a copywriter.
  • Artificial intelligence is widely used, in this case full automation is sought, while in the case of content intelligence the key factor is the people factor.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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