Data driven copywriting: how to create data-driven content

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Nowadays, every company has a huge amount of data, but having it is only half the battle, because you need to know how to use it. Selecting the most important information and understanding it is not as simple a task as it may seem, because their interpretations can be really different. What can data driven copywriting look like?

Data driven – what is it?

Data driven is a concept that involves taking specific actions based on data, it is also promoting number-based work.

In this case, the most important are facts and data, not intuition and guesswork. Data is of great value because it can be used in many different ways. On their basis, you can, for example, run effective advertising campaigns, predict customer behavior, set product prices and more. Internal data analysis is an excellent support in running and developing a company.

How to use data driven in copywriting?

In the idea of ​​data driven copywriting, it is necessary to analyze the content and match it to user queries in the search engine. Articles on topics in line with the needs and queries of users are considered by SERP algorithms as valuable content, which translates into a high position in organic results.

Regardless of whether you run a blog, want to create content for a website, portal or online store, you need to pay attention to who you are addressing your message to and how to prepare the text so that it is interesting, but also brings benefits, for example in form of increased website traffic.

Content analysis in the data driven model is based on the use of as many available SEO tools as possible, which provide important analytical data.

Among them, it is worth considering such tools as:

How to create data-driven texts?

Creating content based on data driven is a great way to increase traffic on a website or online store. Thanks to this, a given company will be able to enjoy greater interest, better visibility on the web, which will undoubtedly translate into sales results.

Choosing a topic

The first step in creating a text in accordance with the data driven copywriting model is choosing the right topic. A good support in searching for it will be Google Trends, i.e. a tool that gives insight into information and statistics on search trends for key phrases that are currently the most popular in Google. Thanks to this, you will find out what topics are on top.

AnswerThePublic, which provides information in the form of reports on what questions are typed in Google in connection with a given word, can also be a good support.

Keyword selection

The second step is to choose key phrases that will help to boost the article to a high position in Google search results. Developing a list of keywords can be done using tools such as Ahrefs, Senuto, or Semstorm.

Content creation

The third step is to start creating optimized content, which can be done with Surfer SEO, for example. It is a tool that allows you to create texts in accordance with SEO practices.

It offers access to a special content editor where keyword saturation is calculated. Phrases are divided into main, secondary and other thematically related to the main topic of the article. The editor itself suggests which keywords should be used in the text so that it meets the requirements of search engine algorithms. Thanks to Surfer SEO, you can also analyze the competition, which is undoubtedly an additional advantage of this tool.


  • Data driven is a concept that involves taking specific actions based on data.
  • Texts created on the basis of data driven are in line with the needs and queries of users.
  • Content analysis in the data driven model is based on the use of SEO tools.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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