What are the features of effective copywriting strategy?

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Copywriting is keep changing, but one rule remains: no plan, no move! The right strategy is crucial to conduct sensible Internet marketing activities without wasting time and your vitality. Therefore, if you are still operating in the dark and do not know where to start building a copywriting strategy, be sure to read this article!

Copywriting strategy – benefits

A copywriting strategy is based on planning activities related to the publication of marketing content in order to maximize their effectiveness.

Why is it so important? Mostly because the business effects are not driven by the entrepreneur’s preferences, but strict statistics. It is not enough to do what you think is right – it is more important to have a solid grounding in data that will guide you in the right direction.

Only a few companies sell bananas at the market. Currently, most of them require organization and need to be run wisely in order to bring profits – a copywriting strategy will certainly help them with this, as it is a solid support (even in the internet marketing)!

Substantive articles from a specific branches of industry can do a lot: they strengthen positioning, create an expert brand image, and increase sales as well as interest in your offer. Unfortunately, it is associated with the expense of either time or money, so it is important to have a proper plan that will allow you to gain maximum benefits with a minimum amount of work.

The benefits of copywriting strategies are:

  • Faster results – thanks to the accurate publications planning, the pace of achieving the set of business goals significantly increase.
  • Lower cost – precise texts writing reduces the number of characters required to achieve benefits; in other words, no unnecessary copywriter work is allowed.
  • Long-term progress and benefits – some goals are achieved faster, other slower. However, if we are talking about defeating the established competition to reach top phrases in the search engine, the project may last for many months, or even years, and this period includes reasonable activities, not Sisyphean work.

So if you are assuming a bright future for your company, there should be a room for such an important element as effective, precise copywriting. In the following part of the article, we will look directly at how such activities are planned.

Building copywriting strategy

The first step in journey of a thousand characters is to define the marketing goal that is to accompany the texts that are implemented.

Define the goal and resources

Is it supposed to be a battle for positioning and gaining specific phrases, or maybe building a premium brand?

  • If you want your company to be displayed higher on Google, how much and what type of content do you need?
  • How much content does the competition have?
  • How long will it take you to reach such position?

These are the questions that an objective audit answers to, determining the chance of success and the date when you can expect assumed effects. Yes, it can be investigated in advance, while the action plan can be created on such a basis.

Designate regular publications

After getting information on what key phrases are not currently used and what the competition is like, you can start creating a precise list of issues that will increase the amount of copywriting content on your website and generate its first traffic.


If a website from a specific branch of industry includes 100 articles on its blog, order the publication of three posts a week, in order to achieve a higher results in 9 months.

However, you need to remember that the numbers are not everything – maybe it is worth betting on stronger link profile, website optimization, or longer and more comprehensive articles.

Observe the progress and make corrections

The Internet is characterized by dynamic changes that should be noted in the course of actions that have been already taken.

Has the current situation on the market made customers interested in slightly different services? Stay ahead of the competition and create a landing page – maybe your website will show up more often if it is related to some phrases. Maybe it will happen faster than you expect?

Has Google just updated its SEO algorithms? Take them into account and arrange your articles in a special way, so they are more effective than the old content that belongs to competition.

A copywriting strategy is only a data-based assumption that needs to be verified and improved on an ongoing basis. Smart planning of activities will save you a lot of unnecessary work, but remember that it will never be perfect. For this reason, it is worth acquiring new knowledge on an ongoing basis, observing market trends, as well as internal results that are still being observed in the company.

It takes a lot of patience. We can assume right actions, but it is impossible to predict when the assumed results will be observed. So, if you had ordered specific services, or you carry out works, but cannot see any results, even if they should be there due to assumptions that show sense in such actions, then do not give up! The copywriting strategy provide for actions and inaccurate, estimated period after which the benefits of specific activities may be observed.


  • A wise planning of future copywriting activities will save you a lot of trouble.
  • In order to formulate copywriting strategy, you should define not only your resources and the possible scope of work, but also the actions of your competitors, which also affect the generated business benefits.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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