Google News Writing is worth its weight in gold

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You create content that can be found in the top position in search results only after a few minutes – sounds like a dream, doesn’t it? What about reality? Google News provide copywriters with amazing opportunities, displaying the developed content almost instantly. Find out what this type of writing is about and how you can gain benefits from it.

What is Google News?

We are not talking here about the latest technology, as the beta version has met its end in 2006, although it is still refined.

Google News is a service that let us select and display reliable information quite fast.

The key benefit of such solution is displaying the article at the top position in the search engine, which allows you to generate website traffic quickly.

Interestingly, not only prestigious editorial offices can take advantage of this, but also any thematic blogs that meet the guidelines for joining Google News. The most important rules include the existence of subpages with information about the editorial office and authors, as well as the regular publication of news (that are up-to-date and from a specific branch of industry).

Of course, there are many more requirements, and they concern not only information, but also strictly technical issues. However, we are interested in writing for Google News, so let’s move on to how to create such content.

What does copywriting in Google News look like?

It will not go unnoticed, there are many possibilities that such a tool from the giant of search engines provide. No wonder, copywriters want to learn how to create such “instant content”.

As it turns out… there are no special requirements! Of course, in theory, the information must be up-to-date, valuable and reliable, but the reality contradicts these rules.


Anyone who wants to check whether stores will be open on a specific day will find out (this is a clear example that illustrates the constant struggle of portals for visibility in Google News).

The user is interested in a simple yes/no answer, but instead he or she reads an extensive introduction, various descriptions and the specific information that is hidden in it.

This state of affairs clearly shows that Google is not able to aggregate substantive, concise content for now. Instead, extensive SEO texts take the lead. So, if you work in an eligible editorial office, focus on key phrases and content length. It may not be easy, but try to expand your introduction and raise the issue. Refer to many aspects. Long H2 headers that come along with the search results can be a good solution, to give the impression of precision in the eyes of algorithms.

As you can see, Google News attention avoids professional content and expert articles, leaving room for, let’s say it loud, presell pages that are more voluminous and have a number of key phrases. The article that you have just read was published in late 2022, so some things may have already changed. Nevertheless, the substantive value is still being replaced by SEO tricks even today.


  • Surprisingly, writing for Google News does not follow any specific standards, only an exemplary SEO structure – the content need to exhaust the subject and contain key phrases.
  • Of course, it does not change the fact that the subject of the description must be current events, while the portal should meet a number of guidelines in terms of information and the website structure.
  • It is also worth taking into account the dynamic development of Google services – today’s guidelines can be out-of-date sooner than we think.
  • For this reason, it is good idea to follow current trends and focus on quality, mostly because search engines value it more and more, especially in the long run. That is what they are doing.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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