How much does copywriter and content writer earn?

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Earnings are quite a peculiar issue – some do not like to talk about them, while others are willing and eager to reveal their “above-average” salary. Regardless of the attitude, we all live in the same world, in which there are specific expectations and remuneration for copywriters. In the following article, we will shed some light on writers most common rates and monthly earnings.

Salary for copywriter

It is not so easy to set a common amount that a copywriter can expect, mostly because the price for 1000 characters with spaces varies significantly. Among other factors, it mostly depends on:

  • Period of cooperation
  • Order size
  • Quality requirements
  • The type of the content
  • Writing competences
  • The tools used
  • Scope of responsibilities and duties
  • Branch of our client’s industry
  • Knowledge of languages
  • Individual financial expectations
  • Situation on the market / availability of the orders

The variables mentioned above are reason why copywriters’ salaries differ. These does not only depends on the person, but also on the time. That is what makes the copywriter’s pricing so varied. Despite that fact, the question of how much a copywriter earns can not be answered. However, we can confidently talk about a certain probability of a specific salary.

How much does a copywriter earn?

The definition of this profession covers a wide range of services, therefore copywriter’s earnings largely depend on what kind of content we create, as well as on the processing capacity.

Nevertheless, average profits are at the level of 1,000-3,000$ net amount per month. Reputable copywriters, as well as those who work full-time, can count on 4,000$ net amount.

For freelancers, implementation time plays a bigger role. The amount of characters is often between 200,000-500,000 characters with spaces per month, assuming standing orders, which causes further changes in renumeration.

It is worth noting that the form of settlement matters as well. In case of no activities, freelancers can use portals that mediate in issuing invoices. However, you should take the commission adequate to the earnings into account.

How much does a content writer earn?

In such case, we are dealing with specialized content that is valued in much more favorably way for the writer.

The average rate for substantive article may be as high as 80$ net amount for 1000 characters with spaces, which result in 8,000$ per month for the implementation of 100,000 characters with spaces in form of the articles.

Of course, such a number of orders can only be afforded by an experience of recognizable content writers, as well as a content marketing agency, which additionally provides professional tools and the proofreader care.

However, we can say that the content writer is much better paid than the copywriter, mostly because the expert articles from specific branch of industry are gaining in importance, while the well-known leaflets and catalogs lose it.

How to increase profits from the texts?

Although it has been predicted that the earnings for 1000 characters with spaces would decline systematically, it turned out that the expert duties did not lose its value. Companies still demand our help!

For this reason, high competences allow for a stable financial expectations, as companies do not want to save money on their image. It seems that skills are the basis here. Satisfactory earnings come along with them.

However, there is a set of features that pave the way for negotiating with contractors. We include, among others:

  • Tools usage – creation of the content based on data is much more profitable for the companies. Therefore, they are willing to pay more for professional, comprehensive services.
  • Knowledge of foreign languages – multilingual copywriter can count on higher earnings in relation to writer who create content only in their mother language.
  • Individual approach – it is not only about exclusive contacts – constant cooperation allows the copywriter to get to know the client’s company, as well as its products better. It affects the number of orders and potentially growing profits.

It is also worth mentioning that VAT invoice is usually the most desirable form of settlement for contractors, so it can also affect the final profits.


You can clearly see now how variable and individual issue is copywriter’s earnings. We can only safely stick to the idea which states that “quality defends itself” and deliver real value to the customers – the market will certainly reward it.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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