How to recognize a good text? The rules of perfect content

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Have you received the text from the copywriter, but you are not sure whether it is written correctly? Apparently, it is good to read, there are no mistakes, but the effect is not captivating. Are you maybe too demanding? No – and you do not have to worry, it is a common occurrence. In the following article, we will discuss what it means and how to recognize good content. We encourage you to read!

Good texts – features

At the beginning we must point out that the content can be fully correct in terms of grammar, but it still can be invalid. Why?

Writing stores information. For this purpose, it uses conventional symbols. This means that it consist of both form and essence. Like empty rhetoric in speech, there is „beautiful” waffle, which has correct structure, but also a deficit of information.

For this reason, a good copywriter must remember not only about the language rules, but also about putting other important components into the content. The most significant are listed below:

High substantive value

The basis of a good texts is a specific message.

Valuable information is the key that make users trust the brand and spend more time on the website. In turn, it increase positioning which affects the visibility and organic traffic on the website.

In other words, relevant content must have huge „body” to become a real help for readers. Without it, the writing seem to be boring, stretched or obvious – and that is the whole truth.

A good writer will make preparations before writing by carrying out thematic research in order to put reliable information in other, attractive words. Without the „essence” mentioned above, the article can be „proper” at best.

SEO optimization

We cannot image modern copywriting without a solid content structured to positioning.

If the Internet is the medium, then optimizing visibility is necessary in order to maximize sales potential.

This is important for one more reason – SEO texts writing does not interfere with the readability and clearness of the article. The lack of optimization is an infamous mistake in such art, so you need to remember about the principles of content positioning.

Individual approach

Another important feature of a good text is the arrangement of the form according to customer expectations. Between 19 and 20th century, William James pointed out that people are not just a receivers of information. Every individual is characterized by a specific set of experiences (affordances), which affects the acquisition of semantic information and understanding the meaning of the content. This means that one message can be understood in completely different ways.


An expert article on engine building will be a source of inspiration and conclusions for a reliable mechanic, but not for a fashion designer. Although they read exactly the same content, the knowledge about motor vehicles gained by the mechanic allows the professional to analyze this issue from a completely different perspective.

Taking this fact into account, the writer should adapt the nature of the content to the competences of the audience. If children’s clothing store is a placement, then the information should be simple, clear and written in „youth slang”. In turn, a law firm may use professional nomenclature and formal messages as the language is fully adapted to the audience.

It is likely that the cheapest copywriter will not take such an important aspect into account, mostly because with a low salary it will not pay off for copywriter to go beyond the templates and waste time on the analysis of the client’s needs.

We hope that you are aware now and know how to recognize a good texts. Of course, there are many more factors, but for the sake of concise form, we limited the content to the basics of modern copywriting.

If you would like to order a good text that is tailored to your branch of industry, mission and vision, then we are here to help! Our copywriting agency is a team of experienced writers, translator and proofreaders whose experience is proved by thousands of different and successful projects.

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Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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