What materials should you publish on your website?

Table of content

As it is well known, one of the most important factors of a website’s high rating by Google’s algorithms is unique, engaging and interesting content. Machines can really judge it – simple tricks consisting in basic adaptation to SEO or ensuring good technical condition are no longer enough. Pages exist for information, and it is the quality of information that leads the hierarchy of web browsers.

What type of content can you publish on your site?

First of all, unique – although it is obvious. Unfortunately, you also need to know how to put it into words or what type of representation to choose to present it properly. It depends on several factors, including its type, subject or profile of our website. There are a number of ways to present content – we will look at them below.


A very popular element, present on many websites, for example on ours. It suits virtually any type of website – regardless of whether you run a business (shop, restaurant, service point, etc.) or a website for your own use. You can focus on elements of your profession or broaden your perspective to related fields. Remember that original content is rated higher than information directly taken from another site, so identify the essence of your work or activity (or the subject area in which you feel most confident) and bet on your own conclusions, analyzes and thoughts. Quality content is more valuable than flooding your audience with information they can find elsewhere. There is a chance that over time, thanks to this, you will expand a stable, faithful group of recipients, and you will also develop your own individual style.

Product Pages

An obvious and necessary thing for every shop at the point of service. A clear and encouraging presentation of your offer will bring not only financial benefits, but also image benefits, as it will prove high professionalism. Therefore, make sure that each subpage of this type is pampered in every possible way, contains elements of the language of benefits and CTA. In addition, pages of this type can also serve as an effective landing page.


This is your first step to becoming an influencer, i.e. a person whose profession is, so to speak, opinion-forming. Currently, all major companies use their services for marketing purposes, but in order to reach this level, you must first build a trusted group of recipients. If you manage to gain reputation and recognition, the world of influence marketing can be open to you.

It’s a very tempting prospect. However, you have to start somewhere. Luckily, there are literally dozens of things you can review around – movies, books, music albums, sports equipment, hot spots in your city, the best pizzerias in the area, decorative items, language learning materials, technological innovations, internet portals, furniture… that’s enough just specify your own interests and you can start writing.

An important element is to focus on a fairly narrow and specific area – we don’t want to talk about too many topics and types of things, because we will become incoherent. In addition, it is good to create your own distinctive criteria and stick to them regardless of the described case. Thanks to this, we will gain clarity and credibility.

Quality content is more valuable than flooding your audience with information they can find elsewhere.


A good type of blog text, but also works well as standalone content. If you have knowledge (backed by experience) about a topic, why not share it with the world? With some unconventional skill, you can attract many people in this way. Or do you have your own method or trick for doing something? Share with her! Perhaps your advice will help a few people who will then recommend your guide to a few more people… and that’s how popularity is created.

If you would like to describe the use of an item (whether for entertainment or for example for work) you can contact the seller or distributor to place (or link to) your material on their site – a great opportunity to expand your reach.


Another related thing that everyone likes and that is useful in many different contexts. Do you have extensive knowledge on a given topic? Have you used several products for the same purpose and are you able to say which are better? Have you tested several methods and know which ones are less effective? You can always put your thoughts into a list that can be useful to anyone looking for information on a given topic.

Remember to describe exactly what the list is about, highlight the most important elements and ask your audience at the end – maybe they have valuable tips, maybe comments or comments? Every manifestation of establishing contact with readers is valuable.


We hope this guide will help everyone make informed and effective decisions about the type of content on their site. Of course, there are more types, but it’s worth considering the ones presented above – everyone should find something for themselves.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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