Do you want to order „pretzels”? Think twice!

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Every company want to reach the highest positions. There are many paths of achieving this goal – some take a long way to go, the other are full of turns, while the other ones are simply inaccurate. This is also the case with presell pages, so called “pretzels”. Why? Find out in the following article!

Presell page – what is it?

A presell page is a type of website that is designed to publish outbound links. The main goal of these activities is to increase positioning due to thematic keywords that direct recipients to the websites of beneficiaries.

Entries that are posted on the presell page are called pretzel texts or, in short, pretzels.

Their duty is to briefly describe the topic and include specific phrases. That is why you should not expect high-quality in case of this type of texts.

From the very definition we can see that creation of artificial and fake portals that obtain links is against the legal White Hat SEO. That means that the detection of these activities by Google results in the imposing penalties and lowering the position.

Wait… why is custom-made pretzels writing so popular then? Why are there still hundreds, if not thousands, of presell pages? And what is the burning question – why do copywriters publish such position in their offer in public?

Writing presell pages – effects

The answer to the above question is… time. Everything passes by, including the pretzel effects.

In the past, pretzel texts actually increased positioning by enriching the link profile, but the Google search engine algorithms do not stay unmoved – newer updates successfully steered this type of content into the seas of oblivion.

Why is it not worth investing in writing pretzels?

  • The risk of degrading the position – in theory, the main goal is to position the company website, but the action may have a counterproductive effect
  • No image creation and recognition among customers – pretzel texts are not specialized content and certainly will not build the trust among customers
  • Creating an „information dumpster” – we do not want to discuss the moral issues here, walk on the slippery ground of metaphysics, but… maybe it is worth building a better Internet infrastructure and take care of selected, substantive content for the benefit of all of us and future generations?

Publishing entries on the presell page does not work for a simple reason – such websites are regarded as a „smart sales portals” – many companies post entries but no one reads them.

There are many factors that influence the strength of a link, website traffic is one of them. Is it generated by this specific link. Presell pages are like the tombs – they certainly does not provide a strong, reliable backlink.


  • The world is changing, as well as the effectiveness of pretzels that has reached zero.
  • For this reason, it is also worth changing your approach by publishing substantive content that is of the real and highest value for the recipients.
  • So, if your client ordered pretzels or whether you see such service in the copywriter price list – run towards the current SEO knowledge.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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