The examples of content marketing. Where to use it?

What is content marketing?

Why is it so crucial after all? It has many effects. Let’s take a closer look:

• better positioning
• improved website visibility
• more potential customers
• expert brand image
• higher sales of either products or services

Let’s move on – we provide tips that may be useful whenever you use content marketing.

Content marketing – examples

The activities listed above come along with the company specificity. Keep those factors in mind:

• company size,
• industry,
• individual strategy,
• target group and competitors.

Consequently, there is no one, simple method that bring results to everyone. Choosing the one adequate to the situation is a key to success, which is why we are going to present a few examples of how to use content marketing according to the criteria mentioned above.

The 1st example – services of the local plumber

Jack is a plumber who wants to start his adventure with Internet promotion. Unfortunately, seeing the Google TOP10 being occupied by large enterprises, the doubts of the e-marketing efficiency have arisen. Besides this, Jack made a decision to contact content marketing agency. It provided him with a significant solution – blog articles and long tail phrases.

Thanks to such strategy, Jack was no longer doomed to join the battle for the top phrases, such as “plumbing services”. Instead, the agency advised him to focus on long phrases positioning, for example “how to fix a leaking tap by yourself.” Although these were not that searched so often, the website reached the top positions on Google, catching attention of interested customers who were likely to call the plumber.

The 2nd example – an Internet store that sells antivirus programs

Let’s think of a company which sells antivirus software. Due to the competitor’s expansion, its owner decided to refresh the content that have been published within the website. Fortunately, there were not so many products, so they ordered professional descriptions for a low price.

The result, however, turned out to be better than expected – not only does the store gain more website traffic, but also improve its conversion rate. The effectiveness of the offer was followed by the attractive descriptions that were found convincing by the target audience.

The 3rd example – law firm

A large law firm, who is the main character in our last example, has gained popularity and visibility on Google so far. Therefore, the law firm would like to raise the prices of its services. At the same time it is afraid that customers will be no longer loyal.

The solution given by the agency was the creation of expert articles which build a professional brand image. A thematic e-book was an alternative, but the owner decided that in such industry a large number of characters that require user to read is not warm welcomed.

Due to the strategy that has been developed so far, the copywriters started the implementation of substantive content. After a few months, the effects become visible – a law firm enjoyed interest, as the clients were willing to pay more for its services. It was affected indirectly by the articles that made an impression of a competent, but helpful company.