The examples of content marketing. Where to use it?
Content marketing is a tool which provide many possibilities. Its purpose is to increase sales, however, there are many paths to achieve such aim. That is why we are going to present an examples of content marketing. Find information in the article below.
What is content marketing?
Content consist of everything published on your website. Content marketing, though, consists of activities that bring business results thanks to the content.
Why is it so crucial after all? It has many effects. Let’s take a closer look:
- better positioning
- improved website visibility
- more potential customers
- expert brand image
- higher sales of either products or services
Let’s move on – we provide tips that may be useful whenever you use content marketing.
Content marketing – examples
The activities listed above come along with the company specificity. Keep those factors in mind:
- company size,
- individual strategy,
- target group and competitors.
Consequently, there is no one, simple method that bring results to everyone. Choosing the one adequate to the situation is a key to success, which is why we are going to present a few examples of how to use content marketing according to the criteria mentioned above.
The 1st example – services of the local plumber
Jack is a plumber who wants to start his adventure with Internet promotion. Unfortunately, seeing the Google TOP10 being occupied by large enterprises, the doubts of the e-marketing efficiency have arisen. Besides this, Jack made a decision to contact content marketing agency. It provided him with a significant solution – blog articles and long tail phrases.
Thanks to such strategy, Jack was no longer doomed to join the battle for the top phrases, such as “plumbing services”. Instead, the agency advised him to focus on long phrases positioning, for example “how to fix a leaking tap by yourself.” Although these were not that searched so often, the website reached the top positions on Google, catching attention of interested customers who were likely to call the plumber.
Conclusion: You do not have to be the strongest warrior to gain benefits using Content Marketing. A reasonable, individual strategy (just like blog articles that contain long key phrases) is enough to carry out the actions which bring business profits.
The 2nd example – an Internet store that sells antivirus programs
Let’s think of a company which sells antivirus software. Due to the competitor’s expansion, its owner decided to refresh the content that have been published within the website. Fortunately, there were not so many products, so they ordered professional descriptions for a low price.
The result, however, turned out to be better than expected – not only does the store gain more website traffic, but also improve its conversion rate. The effectiveness of the offer was followed by the attractive descriptions that were found convincing by the target audience.
Conclusions: a store with a small assortment should focus on quality of the offer. In case discussed above, professional content does not cost much, but it surely provides tangible business benefits. This applies to smaller websites that have many offer subpages.
The 3rd example – law firm
A large law firm, who is the main character in our last example, has gained popularity and visibility on Google so far. Therefore, the law firm would like to raise the prices of its services. At the same time it is afraid that customers will be no longer loyal.
The solution given by the agency was the creation of expert articles which build a professional brand image. A thematic e-book was an alternative, but the owner decided that in such industry a large number of characters that require user to read is not warm welcomed.
Due to the strategy that has been developed so far, the copywriters started the implementation of substantive content. After a few months, the effects become visible – a law firm enjoyed interest, as the clients were willing to pay more for its services. It was affected indirectly by the articles that made an impression of a competent, but helpful company.
Conclusions: larger companies do not have to rely solely on positioning or creation of an attractive offer. Brand perception is important too, so it is worth considering using content marketing, which is characterized by an impact on the brand image.
- We have discussed several ways of how to use content marketing.
- As you can see, this topic is quite flexible, which is why there are differences in case of every enterprise.
- To sum up, the choice of an optimal solution remains individual for every company.
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