The 2-Minute Rule: what is it and is it worth implementing?

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The 2-Minute Rule can help you better organize your work time, and you can also apply it in your personal life. It’s an effective and incredibly simple method that really works. By using this rule, you’ll stop procrastinating and make better use of your day, which will positively impact your well-being. What is the 2-Minute Rule, and how can it help a copywriter in their work?

The 2-Minute Rule – what is it?

The 2-Minute Rule involves immediately completing any task that can be done in less than 2 minutes.

By applying the 2-Minute Rule, you will be able to avoid the accumulation of tasks that can lead to frustration and overwhelm. Often, simply contemplating whether to do a certain task takes more time than actually doing it. That’s why it’s not worth postponing small tasks for later but rather completing them promptly. This way, you save time and gain peace of mind.

The 2-Minute Rule is a component of the productivity method called Getting Things Done (GTD), which involves collecting and managing a list of tasks and projects by assigning priorities and breaking them down into smaller subgroups. Of course, to use the 2-Minute Rule, you don’t have to commit to implementing the entire GTD method.

What will you gain by applying the 2-Minute Rule?

Applying the 2-Minute Rule can bring you many benefits, especially if you tend to procrastinate, which means putting off tasks for later.

You will gain more time for other tasks, reduce stress by having fewer things on your mind, and increase your self-satisfaction.

Small tasks can be deceptive. Because they are simple and seem trivial, we usually don’t bother writing them down in a calendar but rather try to remember them. However, keeping such information in your head can be burdensome. When you leave tasks to be done in your memory, you’re likely not able to fully concentrate on other responsibilities. Deferred small matters will occupy your mind until you complete them or completely forget about them.

Benefits of using the 2-minute rule:

  • Reduced stress
  • Satisfaction and sense of accomplishment
  • Increased motivation to take action
  • Mental relief

The 2-minute rule in copywriting work

First and foremost, you need to create a task list and estimate the time required to complete each task.

Then extract from them those that will take you no more than 2 minutes and do them right away. This way, your to-do list won’t be overwhelmed, and you’ll maintain a greater sense of calm. Did you receive an email? Reply to it immediately after reading. Do you want to book a meeting room or discuss an important matter with a client? Don’t put it off, make a short phone call and get it done.

The 2-minute rule should be adjusted to the specific nature of your work and individual needs. You can start applying it right away, no special preparations are required.

Copywriting work is quite specific because it usually requires a great deal of creativity. Writing an interesting article or creating an original advertising slogan are tasks that require time and focus. However, there are also small tasks that are worth completing immediately.

The 2-minute rule is an effective technique that can be very helpful in copywriting work, but not only. It allows you to handle short tasks as they come up, which increases work efficiency and leads to better results.


  • The 2-minute rule involves immediately completing any task that can be done in less than 2 minutes.
  • By doing so, you save time, reduce stress levels, and gain a greater sense of satisfaction.
  • The 2-minute rule is an excellent method for individuals struggling with procrastination.
  • The 2-minute method can be helpful in the work of a copywriter and in other professions as well.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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