What is a quick win?

Quick wins – what is it?

Quick wins are quick solutions that address consumer needs and do not require significant commitment or financial resources. What’s more, they can often be implemented immediately. This approach to business allows for flexibility, and the implemented changes bring the intended results.

It sometimes happens that a company is performing well but not fully utilizing its potential. In such cases, the quick wins technique can bring quick and visible benefits.

Quick wins in e-commerce

Optimizing your website for search engines is indeed an important aspect, but it’s not the only factor that determines the success of a business. To achieve success in this industry, continuous growth, improvement in marketing efforts, and attention to seemingly minor details are necessary. While website or e-commerce optimization may be associated with significant expenses, sometimes even small changes can enhance the functioning of a company and increase the customer base.

What do you need to take care of?

When it comes to running an online store, it’s important to take care of aspects such as:

• SEO – optimize the SEO title of the homepage, important headers within the website, homepage description for general keywords, and alternative text. Add or improve redirects to enable proper website scanning and indexing, and implement an SSL certificate.
• Payment methods – introduce payment options that are most commonly chosen by online store customers.
• Fast and seamless website loading.
• Delivery methods – choose delivery options that are convenient and allow for fast product delivery to customers.

Quick wins in copywriting

Are you a copywriter? Do you want to create better and more engaging texts that provide value? In that case, the quick wins technique can help you develop and improve your writing skills. When creating texts, regardless of their purpose, it’s important to follow a few key principles:

• Research: Before starting to write articles, gather all the essential information that is backed by reliable sources, such as scientific research. Never begin writing without a solid foundation of credible, verified information.
• Keep it simple: Write in a straightforward, concise, and relevant manner. Avoid using flowery language, overly complex sentences, or difficult words that only a handful of readers will understand.
• Present important information at the beginning: You have just a few seconds to capture the reader’s interest, so start with the key points and then provide more detailed explanations.
• Use paragraphs, headings, and bullet points: A solid block of text is not attractive to readers. Break up your text into paragraphs, use headings to guide the reader, and utilize bullet points for clarity.
• Solve the reader’s problems: Write texts that have the potential to add value to the reader’s life.
• Call the reader to action: Include a call to action, such as “Check out our offer,” “Download now,” or “Choose our product,” to prompt the reader to take a specific action.

Benefits of implementing quick wins

Sometimes, quick, small changes can contribute to making better business decisions. Among the key benefits resulting from the implementation of quick wins, we can mention:

1. Improving the company’s image.
2. Increasing sales.
3. Building a strong position in Google search results.
4. Abandoning activities that have been carried out for years but are currently not effective.
5. Enhancing employee productivity.

The quick wins technique is nothing more than a fresh perspective on the practices, guidelines, and procedures implemented in a company, questioning them. It is a concept that yields immediate results, carries low risk, and is easy to implement.