What is a quick win?

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Whether you run a large company, own an online store, work as a copywriter, or are involved in online marketing, you have likely encountered situations where you needed to adjust your actions to increase the potential of your business. Quick wins, also known as small-scale improvements, can help drive business growth and achieve better results. What is the quick wins technique and why is it important?

Quick wins – what is it?

Quick wins is a term that refers to the implementation of small, simple changes in products and websites with the aim of increasing sales.

Quick wins are quick solutions that address consumer needs and do not require significant commitment or financial resources. What’s more, they can often be implemented immediately. This approach to business allows for flexibility, and the implemented changes bring the intended results.

It sometimes happens that a company is performing well but not fully utilizing its potential. In such cases, the quick wins technique can bring quick and visible benefits.

Quick wins in e-commerce

SEO quick wins are changes that you can implement on your website to achieve an increase in conversions, such as a higher number of orders. These are modifications made within the scope of your website that aim to improve its search engine optimization and ultimately drive more traffic and sales.

Optimizing your website for search engines is indeed an important aspect, but it’s not the only factor that determines the success of a business. To achieve success in this industry, continuous growth, improvement in marketing efforts, and attention to seemingly minor details are necessary. While website or e-commerce optimization may be associated with significant expenses, sometimes even small changes can enhance the functioning of a company and increase the customer base.

What do you need to take care of?

When it comes to running an online store, it’s important to take care of aspects such as:

  • SEO – optimize the SEO title of the homepage, important headers within the website, homepage description for general keywords, and alternative text. Add or improve redirects to enable proper website scanning and indexing, and implement an SSL certificate.
  • Payment methods – introduce payment options that are most commonly chosen by online store customers.
  • Fast and seamless website loading.
  • Delivery methods – choose delivery options that are convenient and allow for fast product delivery to customers.

Quick wins in copywriting

Are you a copywriter? Do you want to create better and more engaging texts that provide value? In that case, the quick wins technique can help you develop and improve your writing skills. When creating texts, regardless of their purpose, it’s important to follow a few key principles:

  • Research: Before starting to write articles, gather all the essential information that is backed by reliable sources, such as scientific research. Never begin writing without a solid foundation of credible, verified information.
  • Keep it simple: Write in a straightforward, concise, and relevant manner. Avoid using flowery language, overly complex sentences, or difficult words that only a handful of readers will understand.
  • Present important information at the beginning: You have just a few seconds to capture the reader’s interest, so start with the key points and then provide more detailed explanations.
  • Use paragraphs, headings, and bullet points: A solid block of text is not attractive to readers. Break up your text into paragraphs, use headings to guide the reader, and utilize bullet points for clarity.
  • Solve the reader’s problems: Write texts that have the potential to add value to the reader’s life.
  • Call the reader to action: Include a call to action, such as “Check out our offer,” “Download now,” or “Choose our product,” to prompt the reader to take a specific action.

Benefits of implementing quick wins

Implementing effective quick wins can significantly improve your team’s performance, increase sales, enhance employee productivity, streamline processes, and simplify outdated procedures.

Sometimes, quick, small changes can contribute to making better business decisions. Among the key benefits resulting from the implementation of quick wins, we can mention:

  1. Improving the company’s image.
  2. Increasing sales.
  3. Building a strong position in Google search results.
  4. Abandoning activities that have been carried out for years but are currently not effective.
  5. Enhancing employee productivity.

The quick wins technique is nothing more than a fresh perspective on the practices, guidelines, and procedures implemented in a company, questioning them. It is a concept that yields immediate results, carries low risk, and is easy to implement.


  • Quick wins is a term that refers to the implementation of small, simple changes in products and online services.
  • The goal of such actions is to increase sales.
  • Quick wins encompass changes made to company websites, blogs, and online stores.
  • The concept of quick wins can also be applied in copywriting if you aim to write better texts and articles.
  • Quick wins involve taking a fresh look at the company’s current activities, which can bring many benefits.

Owen Mantz

Owen Mantz is a freelance copywriter and the COO of Content Writer USA. He has worked with both startups and Fortune 500 companies, helping them increase leads, sales, and customer retention rates.

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