SEO text optimization – how to do it?

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Positioning is the primary benefit gained from professional content creation. For this purpose, SEO optimization is performed. It increases the visibility of text on Google, so it is worth considering – let us discuss how does this process look like.

How does the text affect positioning?

SEO potential comes from the fact that the content conveys information that can be valuable to search engine users. Google robots promote texts displaying them higher in search results.

Thanks to this, the website generates more traffic, while the search engine let users stay at home and build their competitive advantage through usability and relevant answers to a specific query. It is a mutual benefit that enables content positioning.

It depends, however, on high quality information.

Effective SEO texts are not just about cheap tricks, but substantive analysis of the issue that answer user inquiries.

There are no ready-made recipes for success. The results vary on text quality, which can be ensured with various tools.

On the other hand, some activities (whether those are carried out regularly) have a positive effect on the final positioning results. These are not just about writing, but also the optimization of text that have already been created.

SEO text optimization

It is the final stage in case of content creation and implementation. It is preceded by four stages:

  1. Ideas for articles
  2. Brief analysis and selection of key phrases
  3. Structure planning
  4. Text creation
  5. SEO optimization

The fifth step is taken when the content already contains key phrases and hierarchy of headlines. It has to thoroughly analyze the issue described too.

SEO optimization of the text is performed using formatting and internal linking.

Its aim is to:

  • provide an attractive form of presentation
  • extract the key information
  • improve structure transparency
  • facilitate website navigation

This, in return, has a positive impact on the time spent on website, UX and positioning. The website is more interesting for readers, while the information remains easier for users to be remembered. In short, SEO optimization is beneficial for both users and Google robots.


It consists in highlighting the most important parts of the text, adding bullet lists. It is necessary, mostly because getting familiar with remains selective, while the recipient is likely to look for specific answers rather than read the whole text.

Tip: After writing the article, check out which sentences are particularly relevant. You need to drew conclusions and provide summary to every paragraph to provide impatient readers with the content core. What is more, you should state whether it is possible to present some facts in the from of bullet list (for example when you mention few issues). Such form remains more transparent, so it is definitely worth using it whenever there is an opportunity.

Internal linking

An affordable presentation of facts on Wikipedia (and thus successful positioning) depends largely on internal linking (the well-performed one). It consists links to other articles / subpages, explaining the issues discussed in details. Thanks to this, the user is able to explore specific topic just by clicking on the link, that becomes an extension of the information presented in a paragraph.

Stages of text implementation presented at the beginning of the article may be such an example. It provides information that has been used to present the context of optimization, while the details remain available to readers interested after they visit the website.

Tip: internal linking is worth your time and money, especially on an ongoing basis. Thus, update your articles by adding links to the newest texts after you discuss the latest topic. We recommend you to keep issues described previously on the blog in mind when writing. This will help you incorporate them into the content.

SEO text optimization is the final stage of content creation, that provides tangible benefits just with a little effort. It should be done after writing an article – it is quite important, just like putting a cherry on top.


  • SEO optimization increases the transparency of a text and makes it easier to navigate through the website. Results are better visibility on Google.
  • It involves formatting and internal linking whenever the article has been prepared and finished.
  • Formatting is an extraction of the most important sentences and conclusions, and – if possible – to presented information in form of bullet lists.
  • Internal linking allows you to connect articles using the links contained in the text. This way, readers who are interested are rerouted to issued that have already been separately described.

Bartosz Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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